Paid traffic should be your main weapon when you’re promoting a product as it’s highly scalable. You should consider Google Adsense, FB Ads, YouTube, or solo ads. You have a lot of options and can use a combination of all in your marketing campaigns.
No matter what you choose, it’s very important to optimize your ads, specially if you’re paying on a ‘pay per click’ or ‘PPC’ basis. This is to make sure you get the best bang for the buck and not lose any money in your paid advertising.
Test, test, test. Marketing is not a one-time set and forget thing. It’s all about split testing. Split test between your ads and track against each other and scale on the winning ad set.
Make sure you have separate ads for both mobile and desktop devices. This will be helpful in optimizing bids based on the type of the devices. It’s 2018, a lot of users prefer mobile devices, if you have a marketing funnel in place, make sure it’s responsive and looks equally good on mobile devices such as mobile phones and tablets.
Have a good call to action/CTA. Split test between many options, based on the results, adjust to have the best call to action. Sign up now, get instant access, just to name a few.
It’s all about keeping it simple, don’t complicate things, keep testing the basic ads and when you find ads that perform well, that’s where the profit is.